AppLovin's Axon Surge Signals Strong Q4, Says Analyst

Core Insights - AppLovin Corporation's stock has seen a significant increase due to the accelerating adoption of its Axon advertising platform [1][2] - The company added several hundred e-commerce advertisers in December, indicating strong momentum heading into the fourth quarter [1][3] E-Commerce Advertiser Base Expansion - AppLovin's Axon pixel footprint reached nearly 4,000 merchants, reflecting a 13% month-over-month increase [3] - Approximately 450 net tracker additions were recorded in December, with 73% of new merchants coming from Shopify and 43% from Shopify Plus sites [3][4] Fourth-Quarter Upside Drivers - Fourth-quarter e-commerce results are expected to exceed guidance due to underestimated new-advertiser growth in November and December [5] - Limited visibility into holiday budgets from pre-referral advertisers may also contribute to better-than-expected results [5] - Agency feedback indicates that spending may increase when returns surpass initial budget expectations [5][6] Valuation - The stock may remain rangebound until management provides insights on holiday e-commerce ad spending [7] - Northbeam data indicated a 60-basis-point week-over-week decline in Axon budget share during Christmas week [7] - The stock's valuation at 28x EV to 2026 EBITDA appears attractive compared to large-cap Rule-of-40 peers [7]