Zhi Tong Cai Jing·2026-01-06 03:53Group 1 - Zhongsheng Holdings (00881) saw a midday increase of over 4%, currently up 4.47% at HKD 12.4, with a trading volume of HKD 54.38 million [1] - BMW China will adjust the suggested retail prices of 31 key models starting January 1, 2026, with 24 models seeing a reduction of over 10% and 5 models over 20%, with some models having price cuts exceeding RMB 300,000 [1] - Morgan Stanley believes that Zhongsheng Holdings and other dealers will benefit slightly from the price adjustments, as lower retail prices will lead to reduced procurement costs for dealers, thereby improving new car sales margins [1] Group 2 - Future dealer rebates may decrease as the rebate amounts are determined by manufacturers, which could impact overall profitability [1] - The subsidy for trade-in vehicles is linked to car prices, with subsidies for cars priced below RMB 150,000 decreasing year-on-year, while vehicles priced between RMB 150,000 and RMB 200,000 will benefit the most from the discounts [1] - Morgan Stanley prefers high-end car manufacturers in the automotive sector, which will also benefit Zhongsheng Holdings' representation of high-end brands [1]