XIAOMI(HK:01810) Feng Huang Wang·2026-01-07 23:20Core Viewpoint - The live broadcast by Lei Jun aimed to clarify misunderstandings surrounding Xiaomi's automotive endeavors and address various controversies, emphasizing the importance of context in understanding complex information [1][3]. Group 1: Technical Clarifications - Xiaomi's Vice President explained the "wheel drop protection" technology, clarifying that it is a safety design aimed at protecting passengers during collisions, not a flaw in the vehicle [2]. - Lei Jun addressed the misleading marketing claim regarding the vehicle's range, stating that the actual performance can vary due to various factors, while highlighting the impressive CLTC range of the Xiaomi YU7 [3]. Group 2: Product Development Insights - The new generation SU7 is described as a significant internal revolution, with major upgrades to the chassis, electric drive system, and electrical architecture, despite conservative exterior changes [4]. - The design team focused on enhancing the interior and details, aiming for a luxurious experience with meticulous attention to materials and aesthetics [5]. Group 3: Pricing and Cost Challenges - Lei Jun acknowledged that the new SU7's price will increase by 10,000 to 14,000 yuan due to rising costs of battery materials and the inclusion of advanced driving hardware [6]. Group 4: Public Relations and Controversies - Lei Jun addressed the controversy surrounding a self-media incident, emphasizing the company's commitment to protecting its users from derogatory remarks [8]. - He responded to the label of "marketing master," asserting that it undermines the technical foundation of Xiaomi and is a misrepresentation of the company's success [9]. - The narrative around losing followers was clarified with data showing a minimal drop in percentage, countering sensational claims [10].