又是秒空！马年生肖茅台上市连续两日售罄

Core Viewpoint - The launch of the 2026 Year of the Horse Zodiac Maotai liquor has generated significant demand, selling out immediately upon release, indicating strong market interest and potential for price appreciation in the collectible liquor segment [1][5]. Pricing and Sales Dynamics - The retail price for the 53% vol 500ml Year of the Horse Maotai is set at ¥1899, with additional variants priced at ¥2499 and ¥3789 for the rare and gift box editions respectively [3][5]. - Following the launch, secondary market prices surged, with the classic version reaching a resale price of ¥2499, a 32% premium, while the rare version saw a staggering 176% increase, reaching up to ¥6899 [5]. - The gift box edition, originally priced at ¥3789, has been reported to reach up to ¥5899, although no transactions have been confirmed at this price yet [5]. Market Activity and Trends - The iMaotai app has shown consistent demand, with the classic version selling out within seconds on multiple occasions [1][6]. - The market for Maotai liquor is experiencing speculative activity, with resellers (often referred to as "黄牛") actively participating, driving prices above retail [5]. - The trading volume for Maotai shares on the stock market was reported at 42.34 billion yuan, with a slight decline in share price to ¥1423.36 as of January 7 [7][8]. Expert Insights - Industry experts suggest a cautious approach to the pricing trends of Zodiac Maotai, indicating that while it holds collectible value, the market may stabilize as more competitors enter the Zodiac liquor space [10].