Venture(US:VEMLY) 3 6 Ke·2026-01-08 01:02Core Insights - The home fitness brand "Mu Xiaoma" has recently completed nearly 10 million yuan in Pre-A round financing, with the funds primarily allocated for self-research of core components and new product development [1] - Founded in 2023, Mu Xiaoma aims to optimize product forms and weights to integrate strength equipment into real home fitness scenarios [1] - The company's first product, the "Vibrant Fitness Bench," was initially launched through crowdfunding on "Xiaomi Youpin" and has since expanded its product matrix to include entry-level and professional fitness benches and accessories [1] Company Strategy - The founder, Zhu Yuntao, emphasizes the importance of small appliances in supporting the market value of major home appliance companies, drawing parallels to the home fitness sector where consumer demand is expected to drive continuous product iteration and expansion [4] - The company identifies a significant market opportunity in strength training equipment, which is currently underrepresented in home fitness, and aims to make such equipment accessible to households [4] - Mu Xiaoma is focusing on smart technology as a key direction for integrating strength equipment into home settings, replacing traditional weights with motors to create a more interactive and data-driven fitness experience [4] Product Development - The company has completed the research and mass production of its own resistance source motors, significantly reducing costs compared to purchasing from external suppliers, allowing for a retail price approximately 60% of the industry average [5] - The "Vibrant Fitness Bench" and "Free Fitness Bench" are the main products, priced at over 2000 yuan and 5000 yuan respectively, targeting different user demographics including casual fitness enthusiasts and professional trainers [9] - The design of the fitness bench focuses on dual functionality, serving as both a fitness tool and a comfortable household bench, utilizing materials like wood and leather for aesthetic appeal [6] Market Expansion - Mu Xiaoma plans to sell over 20,000 units of its fitness benches in both 2024 and 2025, with approximately 70% of sales in 2024 directed towards international markets [11] - The company is establishing offline channels, including its own "Mu Xiaoma Sports Living Hall" and partnerships with gyms and Pilates studios [11] - The brand aims to build recognition in the home fitness sector similar to established names in home appliances, while also enhancing technology through self-developed motors and AI integration for fitness data management [11]