断层第一，喜茶、奈雪、茶百道近30品牌押注，掀起“红色风暴”

Core Insights - Strawberry has emerged as a dominant flavor in the beverage market, with various brands launching new products featuring this fruit, indicating a significant trend in consumer preferences [1][5][12] Group 1: Market Trends - During the New Year period, Nayuki's "Red Face Strawberry Snow" topped sales charts, showcasing the popularity of strawberry-flavored beverages [1][3] - A total of 71 new strawberry products were launched by 27 brands in the beverage sector, highlighting strawberry's status as a leading fruit in the market [5][12] - The festive season has contributed to the increased demand for strawberry drinks, as they align with celebratory themes and consumer sentiments [5][12] Group 2: Product Innovations - Brands are focusing on "dessertification," transforming traditional fruit teas and milks into drinkable desserts, enhancing the overall consumer experience [7][19] - Popular products include "liquid cakes" that combine multiple ingredients for a richer taste, such as tea, milk, and various dessert elements [7][19] - High visual appeal is becoming a competitive advantage, with brands creating aesthetically pleasing drinks that encourage social media sharing [13][15] Group 3: Flavor and Ingredient Development - Innovative flavor combinations are emerging, with brands experimenting with unique pairings like strawberry with black truffle cheese, expanding the flavor profile of strawberry beverages [16][18] - The use of high-quality ingredients is essential for maintaining the appeal of strawberry drinks throughout different seasons, with a focus on balancing flavors [19][21] - New toppings and ingredients, such as cream and unique dairy products, are being introduced to enhance the texture and flavor of strawberry beverages [21][23]