“中国冷极” 别具温暖（神州看点·冷资源成热产业）

Core Insights - The article highlights how the city of Genhe in Inner Mongolia is transforming its cold climate into a unique cultural and tourism experience, showcasing the integration of local resources into high-quality development [4][5][6]. Group 1: Economic Transformation - Genhe, known as the "Cold Pole of China," is leveraging its extreme cold as a unique selling point for tourism, shifting from viewing cold as a barrier to embracing it as a rare experience [5][6]. - The city has initiated the "Adopt a Reindeer" project, allowing tourists to engage with local culture while supporting reindeer herding families, thus creating a sustainable economic model [5][6][7]. - In 2025, Genhe achieved a tourism revenue of 1.316 billion yuan, marking a 12% increase year-on-year, with 903,600 visitors, a 14.2% rise compared to the previous year [7]. Group 2: Cultural Integration - The cultural tourism strategy includes immersive experiences such as learning traditional skills and engaging with the Evenki ethnic group's lifestyle, enhancing the cultural connection between visitors and the local community [6][7]. - The city is focusing on deep cultural experiences rather than conventional winter tourism, aiming to redefine cold as a productive force [7]. - Genhe is developing an extended consumption chain centered around hot spring wellness and immersive dining experiences to attract year-round tourism [7].