Apple(US:AAPL) Xin Lang Cai Jing·2026-01-08 01:30Core Viewpoint - Apple plans to launch the new iPhone 17e in March 2026, positioning it as the most affordable flagship model in its lineup, with strong global sales potential despite a lukewarm response in the domestic market [1][4]. Group 1: Design and Display - The iPhone 17e will feature a design upgrade from the notch display of the iPhone 16e to a dynamic island-style punch-hole screen, supporting real-time activity display and maintaining a consistent style with the standard iPhone 17 series [3][4]. - The device will continue to use a 6.1-inch OLED panel with a refresh rate of 60Hz, without high refresh rate capabilities [3][4]. Group 2: Performance and Features - The iPhone 17e will be powered by a customized version of the A19 chip, with a graphics processing unit that has one less core compared to the standard version, indicating a performance adjustment [5]. - It will introduce a magnetic ring structure compatible with MagSafe charging devices, addressing previous models' limitations and enhancing charging efficiency and accessory compatibility [5]. - The communication module is expected to integrate Apple's self-developed C1 or C1X baseband solution, and the front camera may upgrade to 18 million pixels with a "centered subject" smart tracking feature to improve video call experiences [4][5]. Group 3: Pricing Strategy - The expected starting price for the iPhone 17e will be $599 overseas and 4499 yuan in China, targeting the mid-range consumer market [4][5]. - With existing subsidy policies, the actual purchase cost could be further reduced to around 3999 yuan, enhancing its cost-performance advantage [4][5].