People.cn (SH:603000) Ren Min Wang·2026-01-08 01:37Core Viewpoint - The article emphasizes the urgent need for tax governance in the influencer economy, highlighting the significant tax evasion cases involving influencers and the necessity for a proactive regulatory approach to prevent future violations [1][4]. Group 1: Tax Evasion Cases - The tax authorities reported that 1,818 individuals, including influencers, were investigated for tax evasion, resulting in a total tax recovery of 1.523 billion yuan [1]. - High-profile cases of tax evasion among influencers have sparked widespread public concern, indicating that the issue is systemic rather than isolated [1]. Group 2: Challenges in Tax Governance - The influencer economy faces challenges such as mismatched equity structures and business scales, leading to a lack of oversight mechanisms for high-income streams [1]. - There is a blurred line between personal and corporate responsibilities, with common issues like mixed accounts and unclear income classifications, increasing the risk of shared liability [1]. Group 3: Regulatory Recommendations - The article suggests that tax governance should shift from reactive measures to proactive strategies, establishing a long-term "immune system" for the industry [1]. - Platforms and Multi-Channel Networks (MCNs) should be held accountable as key players in tax compliance, with obligations to monitor and report influencer incomes [2]. - Utilizing technology for data sharing between tax authorities, platforms, and financial institutions can enhance regulatory oversight, allowing for comprehensive tracking of influencer revenues [2]. Group 4: Social Responsibility - Influencers, as significant beneficiaries of the digital economy, are urged to fulfill their legal tax obligations and uphold their social responsibilities to maintain industry credibility [3].