在电车时代造燃油轿跑，MG于“红海”中造“蓝海”

Core Viewpoint - MG brand has launched the MG7, a fuel-powered coupe, with a starting price of 116,900 yuan, emphasizing the importance of fuel vehicles alongside electric models in their future strategy [1][3]. Group 1: Product Features and Innovations - MG7 features "full standard configuration," including frameless doors, a fastback design, dual exhausts, and a three-stage electric tail wing, which are typically optional in luxury models [1]. - The MG7 is equipped with advanced intelligent driving assistance systems, including highway NOA and smart parking, addressing the perception that fuel vehicles lack intelligence [2]. - The new MG7 includes a Qualcomm 8155 chip and offers full-scene vehicle connectivity, Android ecosystem applications, and AI capabilities, ensuring continuous smart upgrades for all models [2][5]. Group 2: Market Strategy and Positioning - MG brand maintains a dual strategy of fuel and electric vehicles, responding to market demands where fuel vehicles still hold over 70% of global sales, especially in regions with unique climate and road conditions [3][4]. - The established supply chain and manufacturing capabilities in fuel vehicles provide cost advantages and support for the development of new energy models [3]. - The technological foundation built in the fuel vehicle sector is crucial for developing high-quality new energy products, as seen in the reliability and efficiency of MG's hybrid models [4]. Group 3: Sales Performance and Growth - Since the launch of the MG4, the brand has seen significant growth, with the MG4 selling over 10,000 units for four consecutive months and expanding its sales network to 530 locations by the end of 2025 [6]. - MG has achieved over 300,000 sales in Europe in 2025, maintaining its position as the top-selling Chinese brand in the region for 11 consecutive years [6]. - The MG7 has also performed well in markets like Australia, showcasing the brand's commitment to both fuel and electric vehicle segments during the transition in the automotive industry [6][7]. Group 4: Brand Philosophy and Future Outlook - MG's brand philosophy emphasizes a "young" spirit, focusing on innovation and a vibrant lifestyle, which is reflected in their product offerings [7]. - The upcoming global launch of the MG4 is expected to further showcase MG's technological capabilities and commitment to innovation [7].