虎牙(HUYA.US)与金山世游联合发行 《鹅鸭杀》手游今日公测

Core Insights - The mobile game "Goose Duck" officially launched its full platform public beta on January 7, 2023, backed by the popularity of its PC version and successful pre-launch marketing efforts, achieving over 20 million pre-registrations [1][3] - The game has maintained a high rating of 9.6 on the TapTap platform, making it one of the most anticipated social deduction games of the year [1] - The second season of the official event show "Goose Night" features a star-studded lineup of streamers and innovative gameplay rules, enhancing the game's visibility and engagement [1] Product Development - "Goose Duck" focuses on "authentic IP restoration and localized innovation," retaining classic gameplay while optimizing for mobile user needs [3] - The game underwent two rounds of testing, introducing new maps and gameplay features that received positive feedback from players [3] - The public beta includes improved onboarding content and a new "single-player map" mode to lower entry barriers for new players, along with exclusive characters and extensive customization options [3] Marketing and Distribution - Huya leverages its strong ecosystem to provide targeted user engagement, live streaming, and extensive marketing for "Goose Duck" [4] - A large number of well-known streamers and esports teams will participate in live streaming the game, enhancing its reach and community engagement [4] - A collaboration with Haidilao will promote a themed event, bridging online and offline experiences to enhance social interaction within the game [4] Future Plans - The game’s management team aims to continuously optimize the product based on player feedback and expand collaborations with streamers and event formats [5] - The goal is to create an efficient conversion pathway from content viewing to game participation, fostering a robust player community and ensuring long-term IP operation [5] - The launch of the public beta and the ongoing popularity of "Goose Night" are expected to drive a widespread social deduction gaming phenomenon [5]