2025年我国动画电影票房突破250亿元，市场占比近五成

Core Insights - The Chinese animation film market showed remarkable performance in 2025, with total box office revenue reaching 51.832 billion yuan, driven significantly by "Nezha 2," which helped animation films surpass 25 billion yuan in box office, accounting for nearly 50% of the market share [1][2] - "Nezha 2" achieved a global box office of 15.949 billion yuan, becoming the highest-grossing animated film in history and the first Asian film to enter the global top ten box office, ranking fifth overall [2] - The acceptance of animation films among Chinese audiences has increased, particularly among the younger generations, with a notable rise in the market share of animation films from around 10% in 2011-2018 to nearly 50% in 2025 [2][3] Market Dynamics - The success of blockbuster films like "Nezha 2" has a significant spillover effect, attracting 324 million viewers, including many new audiences who had not visited cinemas for years [2] - The majority of animated films released in 2025 were based on intellectual properties (IPs), which enhance market performance through sequels, derivative products, and collaborative marketing [3] - The quality of domestic animation films has improved, with diverse content and themes, leading to a growing preference among audiences for domestic productions [4][5] Industry Trends - The investment landscape for domestic animation films is becoming increasingly concentrated, enhancing the resilience of the industry and indicating a more robust supply chain [5] - The market for animation films requires a steady stream of mid-tier films to support growth, highlighting the need for more attention to smaller budget productions [6] - The success of foreign animated films in China, such as "Zootopia 2," underscores China's position as a major film market and the importance of cultural exchange through storytelling [6]