Core Viewpoint - The new regulations on loan assistance have led to a transformation of loan assistance platforms, with the mall model becoming a popular direction, but complaints have emerged regarding high pricing and hidden recovery schemes [1][2][3] Group 1: Complaints and Issues - Multiple complaints have been received regarding the mall model, primarily concerning inflated pricing and hidden recovery schemes [1] - Over 30,000 complaints related to "羊小咩" have been recorded, with common issues including high interest rates and unreasonable fees [3] - Consumers have reported that the pricing on the "羊小咩" platform is significantly higher than on other platforms like JD.com [10][11] Group 2: Business Model and Operations - "羊小咩" is operated by量化派控股有限公司, which previously provided loan facilitation services but has since ceased such operations [3][4] - The platform's transaction value from installment orders has been significant, with approximately 66% in 2022 and 79% in the first five months of 2025 coming from installment payments [4] - The "便荔卡包" app is closely linked to "羊小咩," allowing users to apply for installment limits directly [6] Group 3: Pricing Strategies - The pricing strategy of "羊小咩" involves setting product prices significantly higher than market rates, which allows for the appearance of lower interest rates on installment payments [10][12] - For example, an iPad Air was priced at 5,297.01 yuan on "羊小咩," while the same product was available for around 4,199 yuan on JD.com, indicating a markup of over 26% [11] - Other products also showed substantial price differences, with a DJI camera priced at 2,646 yuan on "羊小咩," compared to 1,849 yuan on JD.com, reflecting a 43.10% markup [11] Group 4: Recovery and Cash-Out Schemes - A hidden recovery scheme has emerged, where consumers are contacted by individuals claiming to be merchants from "羊小咩" offering to cash out their installment limits at a discount [15][16] - The cash-out process typically offers around 63% of the product's price, leading to high effective financing costs for consumers [15] - The involvement of third-party recovery platforms raises concerns about the legality and transparency of these operations, with "羊小咩" denying any partnerships with such entities [16][19]
藏在商城的助贷生意：量化派羊小咩等高溢价嵌套分期，打折回收有猫腻