Core Insights - Nike experienced a significant stock decline of 10.5% following its latest earnings report, marking its worst day in a considerable time [2] - Despite the mixed earnings report, which highlighted strong growth in running products but poor performance in China, insider buying from key executives suggests a potential recovery [2][6] Insider Buying Activity - Three insiders, including Nike's CEO Elliott Hill and Apple CEO Tim Cook, purchased shares during the dip, signaling confidence in the company's future [3] - Tim Cook bought $2.95 million worth of Nike shares at an average price of approximately $59 each, while independent director Robert Swan purchased $500,000 worth of shares, indicating strong belief in Nike's recovery [3][5] - Overall, Nike insiders invested $4 million in the stock, which may bolster market sentiment [6] Market Outlook - Wall Street analysts remain optimistic about Nike's potential upside, contingent on improving profit margins and stabilizing demand in China without resorting to heavy discounting [6]
Insiders Just Bought the Dip in NKE Stock, Including Apple's CEO