Core Insights - The global mobile game market is experiencing significant growth, with Chinese publishers dominating the revenue rankings in December 2025, as highlighted by Sensor Tower's report [1][24]. Group 1: Revenue Rankings - The top 10 mobile game publishers in December 2025 remained stable, with NetEase's "Yan Yun Shi Liu Sheng" ranking 4th, showing a 16% month-over-month revenue increase [1]. - Chinese publishers accounted for 34.6% of the total revenue of the global top 100 mobile game publishers, collectively earning $1.95 billion [1]. - Tencent's "Honor of Kings" led the iOS mobile game sales chart in China, generating over $2 billion in total revenue for the year [5]. Group 2: Key Game Performances - Tencent's "Honor of Kings" maintained strong revenue momentum through continuous content updates and esports events, contributing to its sustained market leadership [3][5]. - "Endless Winter" by Point Point Interactive is projected to reach $2.2 billion in revenue for 2025, showcasing its leading position in the survival strategy genre [7]. - NetEase's "Yan Yun Shi Liu Sheng" achieved significant success, ranking 2nd in the global iOS mobile game sales chart and generating a 95% revenue increase in December [11][15]. Group 3: Publisher Performance - Lemon Microfun's revenue grew by 10%, securing the 3rd position among publishers, driven by successful holiday-themed events [9]. - The revenue of Deyou Network surged by 90% due to the success of "Love and Deep Space," which reached a global revenue of $930 million [20]. - Youka Network's "Three Kingdoms Kill" saw a 65% revenue increase, allowing it to re-enter the top 30 rankings [22]. Group 4: Market Trends - The global mobile game market is undergoing a transformation, with a focus on high-quality, detailed operational activities as a key driver for growth [23][28]. - In 2025, 135 mobile games surpassed $100 million in in-app revenue, totaling $50.8 billion, with strategy games leading the way [24].
再创新纪录:《三角洲行动》年收暴涨29倍,《无尽冬日》大破280亿,叠纸上升90%