帝亚吉欧空降新CEO，铁腕求逆转

Core Viewpoint - Diageo has appointed Dave Lewis as the new CEO to navigate the company through current challenges in the global alcohol market, following a significant decline in profits and stock prices [2][4][5]. Group 1: Leadership Transition - Dave Lewis, aged 60, was appointed by Diageo's board in November last year and officially took over on January 1, 2026 [2][4]. - Lewis has a 27-year tenure at Unilever and over six years as CEO of Tesco, known for aggressive cost-cutting measures [2][4]. - His predecessor, Debra Crew, was the first female CEO of Diageo but left after two years, leading to a temporary leadership by CFO Nik Jhangiani [2][4][5]. Group 2: Financial Performance - Diageo's net sales for the fiscal year 2025 remained above $20 billion, but net profit fell sharply by 39.1% [4][8]. - In Q1 of fiscal year 2026, net sales dropped by 2.2%, attributed to weak performance in the U.S. and declines in the Chinese market [4][8]. - The company's stock price has decreased by 30% over the past year and nearly 60% from its peak in 2021, returning to levels seen in 2012 [5][9]. Group 3: Strategic Initiatives - Diageo has initiated a cost-saving plan aiming for $500 million in savings by 2028 to reinvest in future growth [10][11]. - The company has been actively selling assets, including a $23 billion deal to sell a majority stake in its East African brewery to Asahi Group [11][12]. - Lewis is expected to continue the cost-cutting strategy to improve shareholder value and address declining profits [12][13]. Group 4: Market Challenges and Opportunities - The global alcohol market is facing a downturn post-pandemic, with additional challenges from potential tariffs on European alcoholic products in the U.S. [9][10]. - Diageo's performance is still better than some competitors, but market confidence remains low [8][9]. - The company is adjusting its strategy in China, focusing on younger consumers and new channels, while facing significant challenges in its Chinese baijiu business [16][17]. Group 5: Brand Strategy - Diageo owns over 200 brands, including Johnnie Walker and Guinness, and is exploring new product launches tailored for the Chinese market [14][16]. - The company is promoting smaller packaging options to adapt to changing consumer preferences, such as 50ml bottles of its tequila brands [16][17]. - Despite the challenges in the baijiu segment, Diageo remains committed to its long-term strategy in China, emphasizing the importance of its local brands [18][21].