浙文互联“HochiGEO”智能体：大模型时代品牌价值增长新引擎

Group 1 - The core viewpoint of the articles highlights the challenge brands face in maintaining visibility in AI-driven consumer decision-making environments, with traditional channels becoming less effective [1] - Zhejiang Wenlian has launched the generative engine optimization agent "HochiGEO" to enhance brand visibility in AI contexts and convert brand values into assets that AI can understand and reference [1] - "HochiGEO" utilizes the 5A user decision model to simulate consumer inquiries throughout the purchasing cycle, ensuring brand content is accurately recognized and prioritized by AI platforms [1] Group 2 - As a pioneer in digital marketing during the era of large models, Zhejiang Wenlian has been exploring "AI+" innovations since 2023, collaborating with brands, platforms, and industry partners [2] - The company has developed a series of AI matrix tools, achieving significant progress in the large-scale application of AI technology, with the total token call volume expected to exceed 600 billion by 2025 [2] - Zhejiang Wenlian has successfully implemented technology in key marketing areas such as content generation, intelligent editing, data analysis, and generative engine optimization, driving the industry towards a more intelligent and human-centered approach [2]