Ren Min Wang·2026-01-08 03:24Core Insights - Haier has maintained its position as the world's leading brand in large home appliances for 17 consecutive years, with a global market share increase from 6.3% to 12.1% since 2009, demonstrating robust growth and resilience [1] - The company's growth is attributed to its smart home strategy, transitioning from merely selling appliances to providing a platform service ecosystem that enhances user experience through software-defined scenarios [1] Group 1: Strategic Framework - Haier's success is a result of its user-centric "126" strategy, which includes one innovative channel (smart home), two major platforms (customer platform and user lifecycle platform), and six capabilities (globalization, high-end, digitalization, intelligence, ecology, and greenness) [2] - The globalization aspect focuses on enhancing capabilities across sales, marketing, service, logistics, procurement, R&D, and manufacturing, allowing for localized product adaptations based on regional needs [2] Group 2: High-End and Digital Transformation - The high-end strategy emphasizes leadership through technological innovation, with products like the "Lazy Three-Tub Washing Machine" achieving significant sales milestones shortly after launch [5] - Digital transformation aims for "extreme efficiency," enhancing user experience through a fully digitized process that allows for synchronized delivery and installation, significantly reducing delivery times [5][6] Group 3: Intelligent and Ecological Innovations - Haier's approach to intelligence involves moving from product intelligence to scenario intelligence, integrating AI capabilities into home appliances for enhanced user interaction and automation [6] - The ecological strategy connects over 66 million resources to provide comprehensive services across various life scenarios, extending smart living from home to travel [6] Group 4: Commitment to Sustainability - Haier integrates ESG principles into its governance, offering green products that exceed energy efficiency standards, with commitments to achieve global carbon neutrality by 2050 [6]