福特(F.US)拟借L3自动驾驶杀入Robotaxi赛道？2028年推“解放双眼”技术剑指特斯拉

Core Viewpoint - Ford plans to launch Level 3 autonomous driving technology in two years, allowing drivers to "free their eyes" while driving, potentially entering the emerging robotaxi market [1] Group 1: Autonomous Driving Technology - Ford will upgrade its Blue Cruise system to Level 3 autonomous driving capabilities by 2028, which currently allows hands-free driving but requires drivers to keep their eyes on the road [1] - The new technology will first be available on an upcoming all-electric small pickup truck priced around $30,000, enabling drivers to engage in video calls or enjoy entertainment while driving safely [1] - Ford's Chief EV, Digital and Design Officer, Doug Field, believes this technology will meet future consumer demands, as time is a top priority for people looking to reduce driving stress [1] Group 2: Market Strategy and Competition - Field did not rule out the possibility of Ford entering the robotaxi market, suggesting a natural synergy with its growing commercial business unit, Ford Pro [1] - If Ford enters the robotaxi competition, it would represent a significant strategic shift, especially after shutting down its autonomous subsidiary Argo AI and abandoning full self-driving car development in 2022 [1] - Currently, Tesla and Alphabet (Google's parent company) dominate the robotaxi field, which is viewed by Wall Street as a potentially high-profit market [1] Group 3: Pricing Strategy - Ford is focusing on promoting its Level 3 autonomous driving technology to consumers and is exploring various pricing strategies, including one-time fees, mileage-based charges, or subscription models [2] - The company has developed this technology using low-cost components, creating a competitive advantage that allows more consumers to access this technology [2] - Ford plans to offer the Level 3 platform on vehicles starting at around $30,000, unlike many competitors who place it on high-end vehicles priced between $70,000 and $100,000, which is significant [2]