Sou Hu Cai Jing·2026-01-08 03:31Core Insights - JD.com has officially launched a new incentive policy for 2026 aimed at fashion categories such as apparel, beauty, and sports, maintaining a "0 commission, up to 100% rebate" structure while introducing a "New Merchant Relay Rebate" program to support new merchants over a 12-month period with rebates up to 1.2 million yuan [1][4] Group 1: New Merchant Incentive Policy - The new policy includes a tiered rebate system based on monthly sales, where merchants can receive up to 100% commission rebate for achieving sales of 30,000 yuan or more [5] - JD.com has provided over 10 million yuan in commission rebates and traffic incentives to new merchants in the fashion category, resulting in a 130% year-on-year increase in new merchant registrations [4] - The "New Merchant Relay Rebate" program is designed to alleviate pressures faced by merchants during their initial growth phase, allowing them to earn rebates even with slow initial sales as long as they meet subsequent sales targets [4][5] Group 2: Support and Growth for New Merchants - JD.com has enhanced its service provider incentive system to improve recruitment and operational capabilities, fostering a more prosperous platform ecosystem [4] - The company has attracted millions of merchants since the upgrade of its "Spring Dawn Plan" in 2025, covering over 400 cities nationwide and helping nearly a thousand new merchants achieve sales exceeding 10 million yuan [5] - The case of the sports brand Anou Tu illustrates the effectiveness of JD.com's support, as the brand experienced a twofold increase in monthly sales after receiving training and marketing resources from JD.com [5]