追觅许成锋：3-5年内洗地机市场渗透率有望达50%

Core Insights - The article highlights the participation of the company Dreame Technology at CES 2026, showcasing its diverse range of smart home appliances, including cleaning devices, major appliances, and smart hardware [1] - The company aims to solidify its leadership in the cleaning appliance sector while expanding into a comprehensive smart home ecosystem [1][2] Market Trends - The current market penetration rate for floor washing machines is approximately 5%, with expectations to reach 50% within 3-5 years due to increasing awareness among rural users and integration into urban renovation projects [3] - The company identifies three essential cleaning devices: floor washing machines, robotic vacuums, and traditional vacuum cleaners, each serving distinct cleaning needs [3] Product Development - The company plans to introduce integrated cleaning products within the next 2-3 years, focusing on multi-functional tools that adapt to various scenarios [4] - The core competitive advantage in major appliances lies in the company's ability to leverage foundational technologies such as AI algorithms and fluid mechanics for product innovation [5] AI Integration - Current AI applications in floor washing machines assist users by detecting dirt levels and providing feedback, with future developments aimed at simulating human decision-making and enhancing mechanical movements [6][7] - The company is developing AI-driven features that allow machines to perceive their environment and make operational decisions, enhancing user experience [8] Smart Home Ecosystem - The trend towards whole-home intelligence is evident, with a shift from single-point intelligence to coordinated smart home solutions [9] - The company aims to create a seamless smart home experience by integrating various appliances into a cohesive ecosystem [9] International Expansion - The company has established a dedicated overseas development team to tailor products for local markets, addressing specific regional needs such as foam spraying or battery removal for environmental compliance [10][11] - Currently, the company operates over 6,000 stores in more than 100 countries, with a focus on adapting products to local consumer preferences and market characteristics [12][13] Sales Strategy - The company employs a dual-channel strategy for market entry, utilizing both online platforms like Amazon and offline retail, with a focus on B2B partnerships for quicker market penetration [13] - The approach to channel development is driven by economic models and product characteristics, ensuring alignment with profitability and investment returns [13]