雷鸟创新C轮融资10亿！移动联通首次联手注资，李宏伟的AR野心

Core Insights - Thunder Innovation completed a Series C financing round exceeding 1 billion yuan, marking a significant milestone as both China Mobile and China Unicom invested simultaneously in an AR glasses company [2][3] - The company has rapidly ascended in the AR industry, with its founder, Li Hongwei, leveraging his diverse background in management and technology to drive innovation [4][6][10] Company Development - Li Hongwei, the founder, transitioned from a management background to technology, eventually founding Thunder Innovation in 2021 with support from TCL, which provided both financial backing and resources [10][11] - The company launched the Thunder Air consumer-grade XR glasses in 2022, achieving the top sales position on JD.com, and introduced the world's first dual-lens full-color MicroLED waveguide AR glasses, Thunder X2, in 2023 [13][14] Market Position and Strategy - Thunder Innovation's strategy, termed "climbing the summit while laying eggs along the way," involves developing three product lines: the X series for true AR functionality, the Air series for entertainment, and the V series targeting AI assistants [16] - By Q1 2025, the company captured a 50% market share in the AR/AI camera glasses online market, with significant growth in both domestic and international markets, achieving a 3.8-fold increase in overseas sales [18][20] Technological Advancements - The company has invested heavily in self-research across various technological domains, accumulating over 170 patents, which solidifies its competitive edge in the industry [20][22] - The upcoming Thunder X3 Pro ProjecteSIM, set to debut at CES 2026, will feature an integrated eSIM communication module, allowing independent communication without a mobile phone [20] Industry Challenges and Outlook - Despite the promising growth in the AR market, competition is intensifying with major players like Xiaomi, Huawei, Alibaba, and Baidu entering the space, leading to a "hundred glasses war" [22] - The AR industry is anticipated to reach a shipment volume of 2.907 million units in China by 2025, reflecting a year-on-year growth of 121.1%, indicating a vibrant but competitive landscape [22][24]