车市2025丨年销量分化加剧:谁在领跑?谁已掉队?
Bei Ke Cai Jing·2026-01-08 06:01

Core Viewpoint - The Chinese automotive market in 2025 is characterized by "overall growth with internal differentiation," as the transition to new energy continues and competition intensifies [1] Group 1: Sales Performance of Major Automotive Groups - Among the automotive groups that have reported 2025 sales, seven achieved positive growth, with four groups exceeding 3 million units in annual sales, solidifying the leading position [2][6] - BYD sold 4.6024 million vehicles in 2025, a year-on-year increase of 7.7%, achieving its annual target [7] - SAIC followed closely with approximately 4.507 million vehicles sold, a 12.3% increase year-on-year, also meeting its annual target [8] - Geely's total sales reached 3.0246 million units, a 39% year-on-year increase, exceeding its target and setting a historical high [9] - Changan and FAW were close to their targets, achieving 95.7% and 97.1% of their goals, respectively [10] Group 2: New Forces in the Automotive Market - The new energy vehicle segment is experiencing significant differentiation, with 400,000 units becoming a critical threshold for scale [3] - Among the new forces, Leap Motor, Seres, Xiaopeng, Xiaomi, and Li Auto crossed this threshold, creating a gap with subsequent tiers [3] - Three out of eleven new energy vehicle companies met their sales targets, with Leap Motor, Xiaopeng, and Xiaomi being the notable achievers [12] Group 3: Competitive Landscape and Future Outlook - The automotive market is entering a phase of stock competition, where the competition extends beyond product and sales to include technology iteration speed, ecosystem building, and operational efficiency [4] - The consensus for 2026 is that competition will intensify, with traditional companies focusing on high-end and intelligent vehicles while new forces seek differentiation through rapid technological advancements [5][22] - The shift in the automotive export landscape indicates that new energy vehicles have become the core growth engine, replacing traditional fuel vehicles [21] Group 4: Overseas Market Performance - The overseas market is becoming a key growth area, with Chery, SAIC, and BYD forming a "million-unit club" in overseas sales [18] - Chery led with over 1.344 million vehicles exported, while BYD achieved a 145% year-on-year increase in overseas sales, surpassing 1 million units for the first time [19][20]