realme回归OPPO，将成为旗下子品牌

Group 1 - The core point of the article is that realme, previously an independent brand from OPPO, will return to OPPO as a sub-brand to enhance resource integration and collaboration among OPPO, realme, and OnePlus [1][3] - Realme's CEO, Li Bingzhong, will lead the overall sub-brand business, while OnePlus China President Li Jie will maintain his responsibilities, indicating a strategic alignment between the brands [1] - The integration aims to provide more innovative and differentiated products and improved customer service for global users [1] Group 2 - Realme and OnePlus have overlapping product focuses, particularly in gaming performance and imaging, highlighting the intense competition in the domestic smartphone market [3] - Realme has faced challenges in establishing offline service points, which has limited its market penetration despite its focus on cost-performance [3] - The integration is expected to create a more comprehensive synergy across products, markets, channels, and resources among OPPO, realme, and OnePlus [3] Group 3 - OPPO is actively expanding its overseas market presence, leveraging realme's established global sales network, particularly in India, where realme has performed well [4] - The smartphone market is facing unprecedented supply chain challenges, particularly with rising storage costs, which are expected to impact mid-range product sales in 2026 [4] - Resource integration and synergy are becoming key competitive factors among smartphone brands in the current market landscape [4]