惠民“大礼包”点燃消费热情 “政府补贴+企业让利”吹动消费市场“一池春水”

Core Viewpoint - The new round of the "old-for-new" policy for home appliances and digital products has been implemented since January 1, stimulating consumer purchasing enthusiasm across various sectors [1] Group 1: Policy Implementation and Consumer Response - The "old-for-new" policy has led to increased sales activity in cities like Lianyungang, where consumers are taking advantage of government subsidies to purchase new appliances [1][3] - Retailers in Lianyungang have optimized their services to provide a one-stop solution for consumers, allowing them to settle payments after subsidies and facilitating the process of old product disposal and new product installation [3] Group 2: Subsidy Details and Product Coverage - In Sichuan, a unified "subsidy deduction" model is being used, offering a 15% subsidy on the sale price for products like smartphones and tablets, which has attracted consumer interest [5] - The subsidy program has expanded to include smart glasses, indicating a broader support range for digital and smart products [7] Group 3: Market Activation Strategies - In Lanzhou, a dual approach of government subsidies and corporate discounts is being employed to activate key consumer markets, including automobiles and home appliances [7] - The subsidy for home appliances in Lanzhou covers six categories of energy-efficient products, with a standard subsidy of 15% on the final sale price [9] Group 4: Automotive Sector Insights - The automotive "old-for-new" policy includes two categories: scrapping old vehicles for new energy vehicles with a maximum subsidy of 20,000 yuan, and replacing old vehicles with a maximum subsidy of 15,000 yuan [11] - Consumers are leveraging the "old-for-new" policy in automotive purchases, benefiting from multiple layers of subsidies to acquire new vehicles at reduced prices [11] Group 5: Policy Execution and Consumer Access - Lanzhou has established a joint review mechanism among business departments to ensure effective policy implementation, with an online platform facilitating the entire process of subsidy application, review, and payment [13]