潮玩赛道资本涌动，上市公司多元化布局“抢地盘”

Core Viewpoint - The潮玩 (trendy toys) industry is experiencing significant growth and investment opportunities, with 2025 being a pivotal year for its expansion and market penetration [1][2]. Group 1: Industry Growth and Financing - The潮玩 market has seen a resurgence in financing activities in 2025, with over 15 significant financing events reported, marking a notable increase compared to 2022 and 2023 [2][3]. - Major financing rounds include元气玛特's nearly 100 million C-round financing in January 2025 and闪魂's several hundred million financing in August 2025 [2]. - The trend of high-frequency and high-amount financing is evident, with many companies in the潮玩 sector securing substantial investments throughout the year [2][3]. Group 2: Corporate Strategies and Investments - Companies are increasingly entering the潮玩 market through various strategies, including investments, acquisitions, and building in-house teams [3][4]. -恺英网络's launch of its AI潮玩 product "暖星谷梦游记" reflects a strategic move based on technological capabilities and user demand, aiming to integrate IP into users' lives [4][5]. -上市公司 are showing heightened interest in潮玩, with investments from companies like万达电影 and阅文集团, indicating a shift in the competitive landscape [3][6]. Group 3: Market Potential and Consumer Trends - The潮玩 market is characterized by its substantial growth potential, with泡泡玛特 reporting a revenue growth rate of 245% to 250% in Q3 2025, and overseas market revenue growth reaching 365% to 370% [7][8]. - The emotional and experiential aspects of潮玩 are driving consumer demand, with companies recognizing the importance of connecting with younger audiences [5][6]. - The trend towards "emotional economy" is highlighted as a key factor for investment in潮玩, with firms like梅花创投 emphasizing the global potential of this market segment [8][10].