Core Insights - The third "Genshin Impact☆FES" held in Shanghai attracted over 80,000 attendees, with nearly 80% coming from other cities, showcasing the event's broad appeal and the popularity of the Genshin Impact IP [1][8] - The collaboration between Damai Entertainment and Genshin Impact FES has evolved from ticketing to a comprehensive brand partnership, enhancing user engagement through various online and offline activities [3][9] Group 1: Event Overview - The event lasted for four days and was characterized by high attendance, indicating strong interest in the Genshin Impact franchise [1][8] - Damai Entertainment's innovative brand collaboration included interactive experiences and travel packages, enhancing the overall attendee experience [3][5] Group 2: Brand Engagement - Online initiatives included customized event pages, electronic commemorative tickets, and interactive tasks to foster player engagement [3] - Offline, the event featured a dedicated brand booth with interactive elements, such as a themed photo booth and exclusive merchandise, promoting direct interaction between the brand and users [5][7] Group 3: Market Trends - The success of the Genshin Impact FES reflects the growing potential of anime IPs in driving offline events and community engagement [8] - Damai's platform shows a strong affinity among the younger demographic, with 41.4% of users being from the post-2000 generation, indicating a trend towards high-interaction entertainment activities [8][9] Group 4: Future Directions - Damai Entertainment plans to continue focusing on user-centered brand innovation and collaboration with quality IPs to expand the boundaries of real-world entertainment [9]
大麦娱乐携手2026原神嘉年华，以品牌创新合作构建用户沟通桥梁