Sou Hu Cai Jing·2026-01-07 10:16Core Viewpoint - The article discusses the price adjustment of gold jewelry by Chow Sang Sang, marking the first price increase in the gold consumption market for 2026, with price hikes ranging from 200 to 1500 yuan for over 50 products [6][11][19]. Price Adjustment Details - Chow Sang Sang has increased prices for certain gold jewelry items starting January 6, 2026, with price increases between 200 yuan and 1500 yuan [6][11]. - Specific products affected include the "transit beads" and Hello Kitty collaboration items, with the highest price increase noted for a Hello Kitty hollow key pendant, which rose from 12,300 yuan to 13,500 yuan, a 1,300 yuan increase [13][11]. Market Context - The price adjustment reflects the rapid transmission of international gold price fluctuations to consumer prices, influenced by both investment and consumption attributes [16][19]. - As of January 5, 2026, international gold prices surpassed 4,400 USD per ounce, prompting domestic gold jewelry prices to rise, with Chow Sang Sang's price reaching 1,387 yuan per gram [17][18]. Consumer Behavior Changes - The rising gold prices have altered consumer purchasing preferences, shifting focus from the intrinsic value of weight to the craftsmanship and emotional significance of gold jewelry [19]. - Consumers, particularly those preparing for weddings, are feeling the impact of rising prices, with some expressing concerns about affordability [19].