Core Insights - Eight Horse Tea Industry has achieved the "Double First" tax performance, ranking first in tax contributions among Anxi tea companies for 13 consecutive years and first among Wuyishan tea companies for 6 consecutive years, setting a record in the tea industry [1][6] - The company's success is attributed to a systematic strategy that not only drives commercial success but also empowers the production area and builds a sustainable industrial ecosystem [1][6] Tax Contribution and Market Position - According to a report by Frost & Sullivan, Eight Horse Tea ranks first in the Chinese Oolong and black tea markets by sales revenue in 2024, with its Tieguanyin sales leading the nation for over ten years, rock tea sales for five years, and black tea sales for four years [6] - The company's market position translates into revenue and tax contributions, creating a virtuous cycle of "leading sales—performance growth—tax contribution" [6] Business Strategy and Financial Stability - The chairman of Eight Horse Tea stated that being the top taxpayer is not a goal pursued by the company but a natural result of adhering to a "quality first" strategy, reflecting the core business logic of the company [6] - The continuous six-year tax leadership demonstrates the company's operational stability and sustainable profitability, especially in a competitive and volatile market [6] Systematic Mechanisms and Industry Upgrades - Since 2019, Eight Horse Tea has hosted high-profile tea king competitions in Anxi and Wuyishan, investing over 40 million yuan to create a platform for tea farmers to showcase skills and increase income, establishing a market-oriented incentive mechanism [7] - The company invested in a factory in Wuyishan in 2020, achieving a record of "landing, seeing results, and winning tax championship in the same year," which has built a stable and efficient supply chain [7] Key Pillars of Development - Standardization: Transitioning from "experience-based tea making" to "scientific tea making," Eight Horse Tea has established a comprehensive standard system covering planting, processing, storage, and sales [8] - Technological Empowerment: The company promotes the construction of a "smart tea garden + smart factory + smart supply chain" ecosystem, utilizing IoT, big data, and AI for digital control throughout the process [8] - Brand Deepening: With over 3,700 stores nationwide, the new generation of stores is positioned as "urban reception halls," extending tea sales into cultural experiences and social spaces [8] International Strategy and Brand Recognition - Eight Horse Tea has a clear international strategy focusing on "brand + culture" output, participating in significant diplomatic events and global tasting events across 32 countries and 86 cities [8] - The company ranks second globally and first in China in the World Tea Brand Evaluation List, and has topped the "2025 China Tea Enterprise Brand Survey TOP50" [8] Future Strategic Path - The chairman proposed a strategy of "rooting down and growing up," aiming to empower more tea production areas through the "China Tea Industry Collaborative Body" and deepen international layouts [8]
六年纳税双冠 八马茶业以“共生模式”重构茶业价值