当双星创始人汪海说“中国人的民族品牌，绝不能让‘美国身份的人’接班”，他已经输了

Core Viewpoint - The control dispute over the century-old shoe company, Double Star, has escalated into a complete rupture between founder Wang Hai and his son Wang Jun, as Wang Hai publicly announced the severance of familial ties due to concerns over American identities taking over a Chinese national brand [1][3]. Group 1: Control and Ownership - Wang Hai's statement emphasizes that the company, as a national brand, should not be led by individuals with American identities, marking a significant shift in the narrative from a family dispute to a public issue of brand sovereignty [1][3]. - The ownership structure reveals that Wang Jun and his wife Xu Ying control 69.48% of the shares through their company Xingmaida, while Wang Hai holds only 21.88%, placing him at a significant disadvantage in terms of capital [3][6]. Group 2: Narrative and Public Perception - Wang Hai's strategy effectively reframes the internal family conflict as a defense of national identity, appealing to public sentiment and shifting focus from legal ownership to the concept of brand sovereignty [3][4]. - This approach risks politicizing business issues, potentially harming the global development of Chinese enterprises by fostering misunderstandings about cross-border operations and talent mobility [7][9]. Group 3: Implications for Brand Identity - The narrative constructed by Wang Hai may obscure the underlying business challenges faced by Double Star, such as brand aging and operational difficulties, while prioritizing a narrow view of national identity over broader market realities [6][9]. - The emphasis on excluding foreign identities from leadership roles may ultimately undermine the brand's ability to adapt and thrive in a globalized market, highlighting a disconnect between traditional views and modern business practices [9].