把历史文化做成好生意 百年老街“焕新”让文旅流量变成商业增量

Core Viewpoint - The urban renewal in Zhongshan, Guangdong, is successfully transforming historical streets into vibrant commercial areas, blending cultural heritage with modern business opportunities [1][3]. Group 1: Economic Impact - During the first New Year holiday after the completion of the first phase of the renovation, the 500-meter old street attracted over 650,000 visitors, generating more than 60 million yuan in consumer spending [3]. - The street features 187 merchants, with 70% of the shops engaging in businesses related to culture, indicating a strong integration of cultural elements into commerce [8]. Group 2: Cultural Integration - Merchants are creatively combining cultural displays with their products, with many shops dedicating part of their space to showcase historical artifacts and cultural narratives [6][8]. - The renovation process involved meticulous restoration of over 200 buildings, employing advanced techniques to preserve historical details, resulting in the enhancement of approximately 20,000 square meters of streets and 75,000 square meters of building facades [10]. Group 3: Future Development - The local government is actively promoting the revitalization of historical areas, with plans for the second phase of the renovation to expand the cultural and commercial district further [14]. - New regulations have been established to guide the types of businesses that can operate in the area, ensuring that they align with the historical character of the buildings [13].