Miu Miu再推高价争议单品,镶钻“围裙”售价超15万元 | 贵圈

Core Viewpoint - Miu Miu's recent high-priced fashion items, including a diamond-studded apron dress priced at 152,000 RMB, have sparked consumer debate and highlight the brand's unique positioning in the luxury market [1][5]. Group 1: Product Launch and Consumer Reaction - A diamond-studded apron dress from Miu Miu's Spring/Summer 2026 collection has been priced at 152,000 RMB, leading to mixed reactions from consumers on social media [1][5]. - The dress is part of a collection themed "At Work," which explores the value of women's labor and multiple identities through fashion [1][5]. - Miu Miu's customer service indicated that the specific item is not available for purchase, reflecting potential exclusivity or limited production [1][5]. Group 2: Financial Performance - Prada Group reported a net revenue of 4.07 billion euros for the nine months ending September 30, 2025, representing an 8.9% year-over-year increase [2][6]. - While Prada's retail sales decreased by 2% year-over-year, Miu Miu's revenue saw a significant increase of 41%, indicating strong brand performance [2][6].

Miu Miu再推高价争议单品,镶钻“围裙”售价超15万元 | 贵圈 - Reportify