Amazon vs. Nike: Which 1 Will Dominate the Next Decade?

Core Viewpoint - Amazon is positioned as a superior investment opportunity compared to Nike, which is currently undergoing a significant turnaround effort. Group 1: Amazon's Performance and Outlook - Amazon's shares have increased by 664% over the past decade, reflecting strong investment growth [1] - The company has a market capitalization of $2.6 trillion and operates with a gross margin of 50.05% [3][4] - Analysts project Amazon's earnings per share (EPS) to grow at a compound annual rate of 16% from 2025 to 2027, with potential for double-digit gains beyond this period [5] - The current enterprise-value (EV) to earnings-before-interest-and-taxes (EBIT) ratio of 31.9 is near a decade low, indicating potential for profit growth and valuation expansion [6] Group 2: Nike's Challenges - Nike reported a modest revenue increase of 1% in its fiscal 2026 second quarter, but net income fell by 32% [1] - The company is focused on correcting past leadership mistakes, emphasizing product innovation, distribution, and brand strength [2]