Amazon vs. Nike: Which 1 Will Dominate the Next Decade?

One of these consumer-facing businesses presents a better investment opportunity.Amazon (AMZN +0.27%) has been a wonderful investment. In the past decade, its shares have soared 664%. Nike, on the other hand, is in the midst of a major turnaround effort. The apparel stock trades a gut-wrenching 64% below its peak from November 2021. Between these two consumer-facing businesses, which one will dominate over the next decade? Nike continues to struggleIt could be a while until Nike gets back on stronger footi ...