2025年我国动画电影票房突破250亿元，市场占比近五成 国产动画电影迎来新机遇

Core Insights - In 2025, domestic animated films achieved remarkable success, with four out of the top ten films being animated, three of which were domestically produced, and total box office revenue for animated films surpassing 25 billion yuan, accounting for nearly 50% of the market [1][2] Group 1: Market Performance - The total box office revenue for the Chinese film market in 2025 reached 51.83 billion yuan, driven significantly by "Nezha 2," which alone generated 15.949 billion yuan globally, making it the highest-grossing animated film in history and the first Asian film to enter the global top ten [1][2] - The audience for animated films has grown, with "Nezha 2" attracting 324 million viewers, including many new audiences who had not visited cinemas for years [2][3] Group 2: Audience Trends - The main audience for cinemas now consists of individuals born after 1995 and 2000, who have a higher acceptance of animated films compared to older generations [3] - The increasing acceptance of animated films among Chinese audiences is reflected in the growing market share, which rose from approximately 10% in 2011-2018 to nearly 50% in 2025 [2][3] Group 3: Content and Quality - The majority of animated films released in 2025 were based on intellectual properties (IPs), such as sequels and adaptations from popular series, which have contributed to the market's growth [3][5] - The quality of domestic animated films has improved significantly, with diverse content ranging from traditional mythology adaptations to contemporary themes, leading to a stronger preference among audiences for domestic productions [4][5] Group 4: Industry Dynamics - The investment landscape for domestic animated films is becoming increasingly concentrated, enhancing the resilience of the industry and indicating a more robust supply chain [5] - The success of foreign animated films in the Chinese market highlights the country's capacity to absorb international content while also presenting a challenge for domestic films to effectively tell Chinese stories on a global stage [6]