Di Yi Cai Jing Zi Xun·2026-01-08 08:13Core Insights - The white liquor industry is experiencing a significant downturn, with 2025 being particularly challenging due to rational consumption and ongoing anti-corruption efforts, prompting companies to reassess their market strategies [1][4] Group 1: Market Conditions - Many liquor businesses, including those in Tianjin, reported losses in 2025, with sales figures dropping significantly compared to previous years, indicating a severe market contraction [2][4] - The average retail price of major liquor brands has decreased by 30% in 2025, with 99% of premium liquor prices falling [3][4] - The industry is facing a deep adjustment period, with many companies experiencing double-digit declines in revenue and net profit in the third quarter of 2025 [4] Group 2: Changes in Business Strategy - Liquor companies are shifting their focus from traditional sales models to consumer-centric approaches, emphasizing supply-demand matching and price balance [6][8] - There is a notable trend of companies avoiding long-term contracts with suppliers to mitigate financial risks associated with unsold inventory [3][4] - New growth models are emerging, with companies like Moutai and Fenjiu focusing on consumer engagement and exploring new consumption scenarios [6][7] Group 3: Consumer Behavior and Preferences - The demand for liquor is declining, particularly in corporate gifting and festive occasions, leading to increased competition and pressure on distributors [3][5] - The industry is witnessing a shift towards lower-alcohol products and innovative offerings to attract younger consumers and diversify market reach [7][8] - The implementation of new regulations against wasteful consumption has further altered drinking scenarios, compelling companies to adapt their strategies [7][8]