HAI TIAN(SH:603288) Zhong Guo Jin Rong Xin Xi Wang·2026-01-08 08:19Core Viewpoint - The "Little Powder Cap · Special Adjustment for Love" public welfare program initiated by Haitian Flavor Industry and the Kangze Charity Foundation aims to improve the nutritional health of rural students through the donation of iron-fortified soy sauce, impacting nearly 100,000 students in Baise City, Debao County [3][4]. Group 1: Program Overview - The program is a response to the national student nutrition improvement policy and exemplifies East-West collaboration, addressing the nutritional needs of rural students through a multi-faceted approach involving government, society, and enterprises [4]. - In 2022, the Ministry of Education and six other departments outlined a plan to scientifically provide meals through food fortification and nutritional optimization, which Haitian Flavor Industry has actively supported by donating materials to 1,421 schools, benefiting 650,000 people [4]. - The initiative has historical roots dating back to 2002 when Haitian became a pilot enterprise for the iron-fortified soy sauce project, leading to the sale of approximately 167 million bottles and benefiting over 27.94 million people over 23 years [4]. Group 2: Product Development and Community Engagement - The "Little Powder Cap" has evolved into a public welfare symbol for Haitian, with a commitment to donate 1 yuan for every bottle sold from this series to combat iron deficiency anemia among rural students [6]. - The program emphasizes precision in addressing specific dietary needs, offering a range of products including gluten-free and sugar-free soy sauces, tailored to various health requirements [6]. - Haitian actively engages with the community to understand the needs of special groups, utilizing media to share stories and promote healthy eating habits, thereby enhancing public awareness and participation in the initiative [9]. Group 3: Sustainable Development and Feedback Mechanism - The program integrates corporate social responsibility with national health strategies, supporting the "Healthy China" initiative by ensuring that rural students receive adequate nutrition through targeted donations [10]. - Haitian collects public feedback through various channels to refine the execution of the program, creating a cycle of participation, feedback, and optimization that enhances the sustainability of the initiative [10]. - The collaborative effort among multiple stakeholders demonstrates the potential for small needs to aggregate into significant change, embodying the essence of public welfare [10].