抖音电商升级九大商家扶持政策 2025年累计为商家节省成本超320亿元

Core Insights - Douyin E-commerce announced an upgrade to its "Nine Merchant Support Policies" for 2026, focusing on enhancing long-term certainty for merchants by increasing investment across various operational aspects [1] - The platform aims to address common merchant concerns such as cost pressure, traffic acquisition, conversion efficiency, and operational efficiency through systematic upgrades [1] Group 1: Cost Reduction and Efficiency Improvement - The upgraded support plan emphasizes reducing merchant operating costs, with a new commission exemption policy that lowers technical service fees to 0.6% for orders generated using the "Qianchuan·Chengfang" product [2] - The exemption range has been expanded to cover all categories, and promotional fee refund policies have been optimized to enhance return on investment [2] - The platform will also provide a large number of materials to help merchants save on production costs [5] Group 2: Traffic Distribution and Transaction Mechanism - The platform will optimize algorithms and distribution mechanisms to direct traffic towards high-quality content and efficient supply [6] - A cash incentive and growth support program will be upgraded to encourage the continuous production of high-value content, with 3.67 million creators participating in the "Grass Planting Incentive Program" by the end of 2025 [6] - A 10 billion yuan coupon subsidy plan will be launched to lower overall operating costs for merchants and stabilize revenue expectations [6] Group 3: Transaction Certainty and Risk Management - The platform will enhance transaction certainty by supporting merchants with high settlement rates and fast shipping, while also improving the identification and removal of abnormal and high-risk orders [8] - Advertising and recommendation logic will be optimized to improve product and user demand matching, and a return diagnosis tool will be developed to help merchants analyze return reasons [8] Group 4: Fair Business Environment and Support for Different Merchant Stages - Douyin E-commerce will strengthen intellectual property protection and market order governance, including measures to combat false advertising and counterfeit goods [10] - Differentiated support arrangements will be provided for merchants at various development stages, including financial, traffic, and service support for small and medium-sized merchants [10] - The platform will also reduce the minimum payment period to three days after order confirmation to alleviate cash flow pressure for merchants [10] Group 5: Industry Context and Future Outlook - The platform will continue to listen to merchant feedback to improve communication and service mechanisms, promoting stable growth for good products, content, and services [12] - The integration of live-streaming e-commerce is highlighted as a significant growth area, with the potential to improve merchant operations and lower transaction costs [12]