实探车市：宝马有车型降30万，小米销售坐收新SU7订单

Group 1 - The automotive industry is experiencing intensified competition at the beginning of the year, with various companies launching promotional activities to attract consumers in response to new policies such as halving the new energy vehicle purchase tax and adjusting national subsidies [1][7] - Tesla introduced a limited-time long-term purchase plan on January 6, which attracted a significant number of consumers, indicating strong interest in their financial policies [1][9] - Xiaomi announced the new generation SU7 and a 3-year interest-free financing plan for the YU7, showing confidence in the market for 2026 [1][13] Group 2 - BMW adjusted the prices of multiple models at the start of the year, with the largest price drop of 301,000 yuan for the i7 M70L, reflecting a proactive response to market dynamics [2][6] - The price adjustments by BMW do not affect popular models like the 3 Series and 5 Series, which continue to have significant discounts at the terminal level [5][6] - Other companies, such as Zeekr and Haopai, are also offering new incentives in response to the reduction in purchase tax, including substantial subsidies for early buyers [7][11] Group 3 - The introduction of new models is also a key focus, with Xiaomi's new generation SU7 set to launch in April 2026, and Xiaopeng's new models undergoing winter testing [13][14] - BYD is responding to consumer demand for long-range hybrid vehicles by launching models with a pure electric range exceeding 210 km, in line with new regulations [15] - The overall market dynamics for 2026 are expected to be influenced by early national subsidies and the upcoming Spring Festival, with optimistic growth projections for January [15]