Sou Hu Cai Jing·2026-01-08 08:41Core Insights - The short-direct linkage model is significantly enhancing business growth for merchants on the Kuaishou e-commerce platform, providing an 80% increase in exposure compared to relying solely on live streaming [1] - During the year-end shopping festival, merchants leveraging short video content achieved substantial traffic surges and business transformations, exemplified by the merchant @QipinYang, which saw a 260% increase in daily live streaming exposure and over 400% growth in daily GMV [1][10] Group 1: Business Performance - The merchant @QipinYang successfully utilized short video content and commercialized short video traffic to achieve explosive growth in both exposure and sales, with short video contributions accounting for 52% of live streaming exposure [1][10] - The first product launched by @QipinYang, a men's Polo shirt, achieved sales of over 100,000 units in a month, while their cotton pants reached daily sales of 5000-6000 units during peak shopping events, accumulating over 10 million in GMV during promotions [2] - The company focuses on a single product strategy, emphasizing high-quality, cost-effective cotton pants, which has allowed it to differentiate itself from competitors [2] Group 2: Marketing Strategy - @QipinYang's marketing strategy includes daily releases of approximately 5 short videos, primarily during peak user traffic times, which drives 60%-70% of their live streaming traffic [3][6] - The company operates a professional short video team to enhance content quality and efficiency, transitioning from casual to professional video production [7] - The team has achieved a new customer conversion rate of 16% through targeted advertising, indicating the effectiveness of their marketing efforts [8] Group 3: Future Plans - In 2025, @QipinYang plans to increase investment in short video content and account matrix strategies to further expand its e-commerce presence, targeting seasonal products and diversifying its offerings [7] - The company aims to produce more engaging content, including short dramas that subtly integrate products, to drive sales and enhance the synergy between content and commerce [10]