春节消费洞察：超半数消费者首选“健康年货”，植物饮料领衔餐桌升级

Group 1 - The core consumer demand during the Spring Festival is shifting from "face consumption" to "value consumption," with health becoming the primary consideration for 58% of consumers when selecting gifts [1][2] - There is a significant increase in health-related concerns among consumers, with 74% expressing health anxiety during the Spring Festival, driven by unhealthy eating and irregular schedules [2] - Functional products that meet precise health needs are rapidly penetrating the market, with plant-based beverages gaining popularity due to their natural attributes and health benefits [2][3] Group 2 - Yiling Health's product matrix effectively addresses both dining and gifting needs during the festival, particularly targeting consumers with specific health concerns such as blood sugar management [3] - The Tianliwang beverage, recognized for its health benefits and traditional Chinese medicine principles, has become a highlight for health-conscious consumers during the Spring Festival [3][4] - Yiling Health's integration of traditional Chinese medicine with modern technology has established a strong brand trust, supported by scientific validation and certifications [4]