“文化游”“赏花游”“错峰游”解锁“冬日经济”新活力 文旅市场消费潜能持续释放
Yang Shi Wang·2026-01-08 09:45

Group 1 - The core idea of the article highlights the successful transformation of a century-old street in Zhongshan, Guangdong, which has revitalized local culture and commerce, generating over 60 million yuan in consumer spending during the recent New Year holiday [1][4] - The street features 187 businesses, with 70% of the shops engaging in culturally themed commerce, and 25 new stores opened during the holiday, all incorporating cultural elements to attract tourists [4][7] - The renovation involved meticulous restoration of over 200 buildings, utilizing advanced techniques to preserve historical details, resulting in an overall enhancement of approximately 20,000 square meters of streets and 75,000 square meters of building repairs [7] Group 2 - In Nanjing, the wax plum flowers have entered their blooming period, attracting numerous visitors to various scenic spots, particularly the Ming Xiaoling Scenic Area, which hosts over 3,000 wax plum trees across more than 60 varieties [8][12] - The wax plum is recognized as a representative winter flower in Nanjing, with its blooming season typically lasting from late December to early February [14] Group 3 - Following the New Year, domestic flight ticket prices have significantly dropped, with some fares as low as 10% of the original price, prompting consumers to opt for off-peak travel [15] - A recent search revealed that ticket prices from Guangzhou to various cities have fallen to around 210 yuan (excluding tax), equivalent to a 1.1% discount [15]

“文化游”“赏花游”“错峰游”解锁“冬日经济”新活力 文旅市场消费潜能持续释放 - Reportify