Core Viewpoint - Chagee Holdings Ltd., known as BaWang Tea Ji, is reportedly considering a secondary listing in Hong Kong, following its initial public offering (IPO) on NASDAQ last year, amidst a trend of Chinese beverage companies seeking to list in the Asian financial hub [1][4][10]. Company Overview - BaWang Tea Ji has over 7,300 stores globally, with 7,076 located in China and 262 overseas [6]. - The company is recognized as the first brand to introduce the light milk tea category in China's high-end fresh tea beverage market, establishing itself as an industry pioneer [6]. - As of September last year, BaWang Tea Ji's gross merchandise volume (GMV) was significantly driven by its light milk tea products, which accounted for 91% of its GMV in 2024 [6]. Market Context - The Hong Kong stock market has become a gathering place for various Chinese tea beverage brands, with several companies like Nayuki and Mi Xue Bing Cheng also planning to list [8]. - The IPO market in Hong Kong is expected to see a strong performance in January 2025, with 11 companies aiming to raise up to $4.1 billion [8]. Financial Performance - BaWang Tea Ji's GMV for the third quarter of 2025 was approximately 7.9295 billion yuan, a decrease from 8.3014 billion yuan in the same period of 2024 [16]. - The company's net income for the same period was 3.2083 billion yuan, down from 3.5412 billion yuan year-on-year [16]. - Same-store GMV declined by 27.8%, with the Chinese market experiencing a 27.9% drop [16]. Strategic Considerations - A potential listing in Hong Kong could help BaWang Tea Ji address its declining stock price in the U.S., where its market value has halved to approximately $2.5 billion since its NASDAQ debut [10]. - The company aims to enhance brand recognition in target markets, particularly in Greater China and Southeast Asia, by leveraging Hong Kong's position as a capital hub [12][15]. - BaWang Tea Ji's management team, including a new CFO with extensive experience, is well-equipped to navigate the capital markets [12]. Product and Brand Development - The company is focusing on a product-centric strategy, emphasizing high-quality development and brand experience [18]. - BaWang Tea Ji plans to upgrade its product offerings and expand into new consumption scenarios, such as breakfast and evening markets [18]. - In 2025, the company is expected to procure over 10,000 tons of tea, collaborating with over 100 tea factories to enhance its product quality [20].
霸王茶姬或赴港上市，分析认为有合理性