扩大免佣范围、缩短账期,抖音电商发布2026年扶持方案
Guan Cha Zhe Wang·2026-01-08 10:34

Group 1 - The core viewpoint of the article is that Douyin E-commerce has launched an upgraded plan for its "Nine Merchant Support Policies" aimed at reducing operational costs and enhancing efficiency for merchants, thereby supporting their long-term development [1][2] - The new policies address key concerns of merchants, including comprehensive cost pressure, traffic acquisition and conversion efficiency, transaction uncertainty, and operational efficiency [1][2] - Over the past year, Douyin E-commerce has saved merchants over 32 billion yuan through various initiatives such as commission waivers and support funds for small businesses [1] Group 2 - The platform will expand its commission-free policy to all categories, reducing technical service fees for orders generated by the "Qianchuan·Chengfang" product to 0.6% [1] - Douyin E-commerce will enhance its AI capabilities to help merchants reduce labor costs and improve response efficiency, including free AI customer service and dynamic AIGC creative capabilities [1][2] - A cash incentive program will be launched to promote high-value content production, with 3.67 million creators participating by the end of 2025 [2] Group 3 - The platform will implement a 10 billion yuan coupon subsidy plan and introduce a "dual commission" feature to lower overall costs for merchants [2] - Douyin E-commerce will prioritize support for merchants with high settlement rates, fast shipping, and good service experiences, while also optimizing advertising and recommendation logic [2] - The platform will provide differentiated support for various merchants, including financial and service support for small and medium-sized businesses and optimizing payment terms [2][3]

扩大免佣范围、缩短账期,抖音电商发布2026年扶持方案 - Reportify