Could Altria Help You Become a Millionaire?

Core Insights - Altria is a leading consumer staples company known for its Marlboro cigarette brand, which holds a 40% overall market share and nearly 60% of the premium market share in the U.S. [6] - The company offers a high dividend yield of 7.4%, appealing to dividend investors [10] - Despite its strong brand presence, Altria's core business is in decline, with significant reductions in cigarette sales volume over recent years [11] Business Performance - Smokable tobacco products account for nearly 90% of Altria's revenues, with cigarettes making up just over 97% of its smokable tobacco product volumes [5] - Altria's cigarette sales volume decreased by 8.2% in Q3 2025 compared to Q3 2024, and a total decline of 10.6% was observed in the first nine months of 2025 [8] - This decline continues a long-term trend, with cigarette volumes down 10.2% in 2024, 9.9% in 2023, and 9.7% in 2022 [8] Investment Considerations - Altria's reliance on a single product, primarily Marlboro, which accounts for approximately 88% of its cigarette sales, raises concerns about its long-term sustainability [6] - The company generates substantial cash flow, allowing it to maintain and even increase its dividend despite the declining business fundamentals [11] - Investors should be cautious, as the ongoing decline in core business may not align with the attractive dividend yield [11]