珀莱雅：公司基于营销节奏与产品更新开展多样化品牌活动

Core Viewpoint - The company, Proya (603605), is actively engaging in diverse brand and product marketing activities to enhance brand awareness and product strength through various marketing strategies, including celebrity endorsements and event marketing [1] Group 1 - The company is leveraging its various brands and product lines to align marketing efforts with key events and promotions [1] - Proya is focusing on deepening brand perception and reinforcing both brand and product capabilities [1] - The marketing strategies include a mix of announcements from brand ambassadors and diverse promotional activities [1]