3 6 Ke·2026-01-08 12:15Core Viewpoint - Kuaishou is aggressively expanding its lending ambitions, as evidenced by the increase in registered capital for its lending subsidiary, Kuaishou Microloan, and its parent company, Beijing Yuncheng Technology [1][3] Group 1: Financial Expansion - Kuaishou Microloan's registered capital increased from 500 million to 1 billion yuan, allowing it to potentially leverage up to 5 billion yuan in lending capacity, effectively doubling its lending pool [1][3] - The company has been building its financial ecosystem since 2020, starting with the acquisition of a majority stake in Yilian Payment, which provided it with a crucial financial license [4] - As of the end of 2024, Kuaishou's lending business balance is estimated to be around 5 billion yuan, indicating significant growth in its financial services [4] Group 2: Product Offerings - Kuaishou launched its self-operated cash loan service "Kuaishou Shengxin Borrow" in August 2025, offering lower interest rates compared to third-party platforms, with annual rates adjusted to a range of 6.1% to 24% [5] - The company introduced "Kuaishou Monthly Payment" in June 2025, a credit payment service aimed at facilitating installment payments within its e-commerce platform, potentially generating over 2 billion yuan in annual revenue if it captures a 10% penetration rate [7] Group 3: Regulatory Challenges - Kuaishou faces significant compliance challenges, particularly regarding high-interest rates and aggressive collection practices, which have led to numerous user complaints [9][10] - The introduction of new regulations in October 2025 mandates comprehensive cost transparency in lending, which could pose a challenge for Kuaishou's existing financial practices [12][14] - The new regulations aim to protect consumers by eliminating hidden fees and capping annual interest rates at 24%, directly impacting Kuaishou's lending operations [13][14]