雷军五天两场直播，坦言被黑怕了，睡不着觉

Core Viewpoint - Lei Jun, the founder of Xiaomi, has held two live broadcasts in early January 2026 to address misinformation about the company and to introduce the upgraded Xiaomi SU7 models, emphasizing safety and technology improvements following past incidents [4][19][20]. Group 1: Live Broadcasts and Misinformation - The first live broadcast on January 3 focused on debunking false information about Xiaomi YU7 [4][18]. - The second broadcast on January 7 was intended to introduce 26 upgraded models of SU7 but spent nearly two hours addressing rumors, with only about 40 minutes dedicated to the actual product introduction [19][20]. - Lei Jun expressed feelings of being overwhelmed by negative publicity, indicating a shift in the company's communication strategy [20][21]. Group 2: Shift in Strategy - Xiaomi's strategy has shifted from "outstanding performance" to prioritizing safety, particularly after two accidents in 2025 that raised public concerns [7][22]. - The safety features from YU7 have been integrated into the 2026 SU7 models, including a high-strength steel body and multiple safety airbags [8][23]. Group 3: Safety Enhancements - The 2026 SU7 models feature a body made of 2200MPa "Xiaomi Super Steel," enhancing crash resistance and overall safety [8][23]. - New safety measures include additional side airbags, improved braking systems, and upgraded autonomous driving capabilities with laser radar and enhanced computing power [9][10][24]. Group 4: Marketing and Brand Perception - Xiaomi's marketing strategy, which relies heavily on consumer engagement and community building, has faced backlash as the company scales, leading to a mix of supportive and critical voices among its fanbase [12][26]. - The intense scrutiny on Lei Jun's personal brand has resulted in public perception being closely tied to the company's reputation, complicating the response to criticism [27][28]. - Despite strong sales figures, Xiaomi faces challenges in maintaining brand trust as it expands beyond its core fanbase into broader markets [14][28].