甘肃平凉崆峒区：优化消费环境 开创维权新局

Core Viewpoint - The Gansu Pingliang Kongtong District market supervision department is committed to enhancing consumer rights protection and optimizing the consumption environment, which significantly boosts consumer satisfaction and supports economic development [1]. Group 1: Consumer Rights Protection Measures - The market supervision department has established a comprehensive consumer rights protection network by improving online and offline complaint channels, achieving a 100% rate in receiving, transferring, and resolving complaints [2]. - A multi-faceted governance mechanism has been developed to address consumer disputes, resulting in the establishment of 36 new ODR (Online Dispute Resolution) enterprises, with a total of 83, and a successful mediation rate and consumer satisfaction both increasing [4]. Group 2: Regulatory Enhancements - The department has strengthened oversight in key industries, promoting the establishment of 60 "reassuring consumption commitment units" and 10 units for unconditional returns, while actively combating false advertising and price fraud [5]. - Measures have been taken to filter and analyze organized and professional complaint behaviors, distinguishing between legitimate rights protection and malicious claims, with 185 such complaints received in the year [6]. Group 3: Public Awareness and Education - Various promotional activities have been conducted to raise awareness about consumer rights, distributing 12,000 promotional materials and destroying over 4 tons of counterfeit goods, while also publishing 47 articles and 2 short videos on consumer protection [7]. - The market supervision department plans to continue enhancing consumer rights protection and innovate online dispute resolution mechanisms in 2026, aiming to contribute to economic and social development [7].