Lianyungang Port(SH:601008) Sou Hu Cai Jing·2026-01-08 12:44Core Insights - The emergence of various trendy brands such as Hema Fresh, Banu Hotpot, and Luxihe River in Lianyungang is revitalizing the local consumer market and driving a higher quality commercial ecosystem [1][4]. Group 1: Store Economy Development - The continuous rise of the first-store economy allows residents to enjoy quality consumption experiences conveniently at their doorstep [4]. - Over 230 first stores have been introduced in Lianyungang during the 14th Five-Year Plan period, covering various sectors including clothing retail, dining services, and cultural entertainment [4]. - The first-store economy is supported by precise policies and an optimized business environment, which is part of Lianyungang's initiative to boost consumption [4][5]. Group 2: Economic Impact and Employment - Hema Fresh's establishment has created nearly 300 jobs and integrated local seafood and vegetables into its supply chain, enhancing local agricultural products' market reach [5]. - The dual empowerment of "bringing in" and "going out" is evident, as local products are sold nationwide through Hema's network, facilitating a smoother market access for Lianyungang's quality goods [5]. Group 3: Future Prospects - The first-store economy is seen as a strong engine to activate Lianyungang's consumption potential, transitioning the commercial ecosystem from merely selling products to offering services, experiences, and lifestyles [6]. - By 2026, Lianyungang aims to further develop the first-store economy and upgrade the "night economy triangle" in Haizhou District, introducing diverse business formats [6]. - Continuous policy support and improved infrastructure are expected to enhance the attractiveness and reach of the central urban area, enriching the local consumer market [6].