泸州老窖：公司系统性推进年轻化布局

Core Viewpoint - Luzhou Laojiao is focusing on product innovation and creating new consumption scenarios to cater to the emotional and self-indulgent consumption needs of the younger demographic [1] Group 1: Product Innovation - The company is enhancing its 38° low-alcohol product line by optimizing the brewing process to improve the smoothness and drinkability, aligning with the younger generation's preference for low-alcohol and slightly intoxicating experiences [1] - Luzhou Laojiao is also developing innovative alcoholic products such as craft beer and Chinese fruit wines, as well as derivative products like bio-fermented facial masks and perfumes, to meet the consumption demands of young consumers [1] Group 2: New Consumption Scenarios - The company is promoting new drinking methods such as iced drinks and cocktails, aiming to create new consumption scenarios [1] - Luzhou Laojiao is exploring the establishment of consumption stores to showcase its products in conjunction with dining experiences, integrating its offerings into the daily routines and social activities of young people and women [1]